This section offers you an opportunity to explain the benefits of your work/project, how it can connect with students and why your project would benefit the school's curriculum. You can outline how your project will run by including timelines and specific contact points with students that will help educators envision your work in their school.

Regional Arts Victoria staff will use this description as marketing copy to sell your project to schools and educators across Victoria. The explanation of your project is one of the most powerful things you can create when pitching your work to schools.

Tips for creating your description:

• Convey a clear message by keeping it simple
• Never assume the audience knows anything you don't explicitly explain to them
• Watch your grammar!
• Ensure your description leaves a clear impression on what the reader can expect to see, hear and feel when they experience your project.

Check out marketing descriptions from projects in our 2023 program for inspiration.

11. IMAGES
Images speak a thousand words; one of the strongest tools available for any kind of promotion is dynamic, clear and strong images. Think outside the box! Where you can, include behind the scenes photos or design sketches. Presenters and audience love to understand the artistic process, as well as seeing the final work! These kinds of images personalise your project.

Please provide images as high resolution (300 dpi) .jpeg or .png files in both portrait and landscape versions. Files should use the following naming convention:
PROJECTNAME_Hero Image 1_Portrait_Image credit PHOTOGRAPHER NAME.png 

All images provided to us must already have the proper permissions and copyright required so that we can use them for marketing materials and activities.

By providing these images, you are giving Regional Arts Victoria permission to use them to promote your show and our activities.

• Hero image clearly labelled in both landscape and portrait
• Production images
• Cast headshots
• Behind the scenes images (optional) for social media

Please list any photographer credits where applicable in your file name, ie: SHOWNAME_Hero Image 1_Portrait_Image by PHOTOGRAPHER NAME.png

12. VIDEO
Programmers and panel assessors use video to gain an understanding of your work. Short, high-quality videos of your project are essential for pitching your work to both programmers and audiences. In particular, regional programmers rely on videos to form a major part of their decision making and marketing campaigns.

The best way to present this footage is with a 30-60 second promo video and a longer 1-4 minute showreel.

If you don't have any video footage or promotional videos now is the time to make some! As part of this application process, it is essential you provide high-quality video materials. If you're unsure of where to start and need some guidance contact education@rav.net.au for advice. 

Here are some examples of great promo videos:

• Balance by Transience
• Voice Lab by Polyglot
• The Ballad of Pondlife McGurk by Windmill Theatre Company
• Two minute showreel by The Listies

22. Duration and capacity of MAIN offering (please fill in approx. number of minutes):

23. Duration and capacity of ADDITIONAL offering (please fill in approx. number of minutes):

24. Venue requirements
Arts & Education programming generally should be adaptable to a wide variety of spaces, as not all venues will have theatres.

Please note: The Arts & Education program does not cover remount fees, as we expect our touring shows and workshops to be ready to go. Do not include vehicle hire, petrol, accommodation, meals and incidentals or LAHA in your fees, these costs are covered by Regional Arts Victoria when you are on the road.

The following documents are to be supplied to Regional Arts Victoria if successful as a shortlisted applicant. Please go through the list carefully, and by ticking each box you agree that these documents will be supplied if selected as a shortlisted applicant.